Wholesale partnership guidelines, education, ordering, shipping, and everything else you need to know as a Wilder North partner.
We are thrilled to work with you, support you, and strive to impress you. Having said that, there are important things to keep in mind as we decide to work harmoniously.
The first and most important fact is that we are a micro-business and do not outsource anything. This means you're always communicating directly with our founder, Marissa. Marissa is available by email only, on weekdays during business hours, and mothering with her family during other times. At any given time, Marissa may be in production, formulating, distilling, shipping, or in the garden. Please be patient and all your needs will be met. Alternatively, you may be able to receive support and recommendations from our Lead Esthetician.
We are botanical ingredient-obsessed, and it's the foundation of our brand. Our primary focus is to provide you with the most natural, carefully formulated ingredients and products. Having a complete collection of our formulations elevates your ability to customize skin treatments for each client. We offer an extensive Apothecary Backbar, Ready-to-Use Retail, "made to order" Backbar sizes of our retail products, and a limited selection of tools such as original Gua Sha, cupping sets, eye masks, bowls, acupressure tools, and more. You choose what works best for your business and clients.
We do not require exclusivity, meaning you are free to work with other brands — with the exception of other Apothecary Backbar brands, which is a conflict of interest. We believe you know best when it comes to your clients, and that may mean you resonate with multiple beautiful brands. We just strive to be your favorite.
We work exclusively with holistic estheticians and cater to solo business owners, but are open to small spas or collectives. It's extremely important that we work with women who understand holistic skin products.
We may not approve estheticians who already have an Apothecary Backbar from another brand. It's a conflict of interest and doesn't allow you to get through your large inventory of WNB apothecary products at the pace needed for freshness or replenishment. We rely on regular replenishment in order to offer apothecary and wholesale pricing. It's in your best interest to choose one Apothecary Backbar brand and stick with it, rather than mixing apothecary ingredients from multiple brands. Having said that, we will consider your application as a whole.
We are no longer working with estheticians who have their own skin care line — we find it to be a conflict of interest and not a mutually beneficial relationship. It's also important to protect our trade secrets and privacy.
To preserve the integrity, success, and competitive edge among our partners and the brand, our partners are our top priority. While we believe there is enough space and clientele for everyone, we respect the importance of a buffer between stockists who offer Wilder North Botanicals skin care. Wilder North shall not sell skin care to more than one stockist within the same zip code, or within a 20-minute drive of each other with population minimums, while the stockist is "active." Exceptions and requirements may apply — see our full policy.
Our Practitioner Hub is your resource for learning our brand and Apothecary Collection using our numerous education series.
If you're approved for our Apothecary, you will gain access to our Bespoke Facial Education Series, which you can complete on your own timeline. We'll cover the details about each apothecary product, best practices for blending and removal, and pro tricks that elevate the experience — plus how to use your experience and knowledge ("skintuition") to diagnose and craft a treatment, and any idiosyncrasies that come with using a completely natural line. We feel strict protocols suppress your ability to customize treatments, so instead we offer rules of thumb. We urge you to consider whether a full Apothecary is right for you — it takes real commitment, labor, and ambition to successfully implement an Apothecary Backbar, and it's an investment, so make sure you know the demand from clientele who will adore it time after time.
We strongly encourage partners to pursue further education through holistic modality courses, workshops, certifications, and more. Ask us for our list of resources!
There are two options for your opening order to secure your spot as a partner:
Any combination of Backbar, Retail, or Hero Package. This does not give you access to Apothecary.
Fulfills our opening order minimum and gives you access to every item à la carte going forward. Pricing is subject to change as we add or remove items to the packages.
We use the same website for both our retail and wholesale customers. To shop as wholesale, create a regular store account. Once we activate your account for wholesale, you'll be able to shop at wholesale pricing via coupon code PROWHOLESALE. Apothecary partners also have access to place their opening Apothecary Package order, and subsequently order à la carte. All items except packages are shown at the retail price, and your wholesale discount is applied at checkout with the wholesale code. You'll shop online at your convenience — no need to call, email, or get your order approved. We cannot edit, add to, or change orders once they're placed. If you have questions or are looking for stock, email us prior to placing your order.
We keep small inventories. If you need something that's not in stock, send us a message and we'll either place it in stock for you, or give you an estimated restock date. A heads up is always appreciated if you anticipate needing more than 10 of a single SKU.
PaymentsWe accept all major credit cards, PayPal, Amazon Pay, Affirm, and Afterpay. Afterpay splits your payments into 4, which can be helpful for smaller businesses. Should you have trouble checking out or need to add something to your open order, please email marissa@wildernorthbotanicals.com. We'll help you and invoice you if necessary.
ShippingWe ship anywhere within the United States. Shipping costs vary by location, but we offer a flat rate of $25 to customers who are further away — essentially splitting the actual cost with you.
Our boxes are heavy and loaded with glass, but we pack carefully. If your order is over $500, we add signature confirmation to make sure it arrives to your hands — let us know before shipping if you don't want this. It's imperative to provide correct shipping information at checkout, with delivery to a safe, secure location or trusted individual.
Because we're a micro-business, we're slower than some other brands. Everything is handcrafted, and most of our backbar is made to order. Wholesale orders can take up to 3 weeks to ship, in rare cases 4. We do our best to ship available items within 10 business days, and often send slower items in a second or third package. Please note items marked "pre-order," as they have estimated release dates — backbar is often made to order, meaning we need to craft the product and fill the jars before shipping. In rare cases, such as holiday weeks or school vacations, we ask for grace and flexibility, as we're often juggling an onslaught of orders and personal responsibilities. If you have an urgent timeline, we're happy to discuss rushing your order if you send us a friendly and respectful email. This is a family-owned business — thank you for understanding that we are slow skincare. We strongly encourage you to anticipate your needs and order at least 30 days before you need products.
Because we're a very small business and each item is handcrafted in small batches, we do not accept returns or exchanges. We send fresh items that should be used and sold promptly.
Should you receive a damaged, leaked, or broken item, please contact marissa@wildernorthbotanicals.com with photos of the item, shipping label, and packaging.
We're human. Should your shipment be missing items, please contact us with a photo of your packing slip so we can compare it to our shipping photo and records — we often pack in 2–3 layers, so please dig through all the packing materials. If products are indeed missing, we'll ship them via priority mail as soon as we're able to; as a micro-brand, overnight shipping for missing items isn't within our ability, but we'll resolve your issue right away.
We get to work on wholesale orders as soon as we receive them, which means we cannot accept cancellations. Apothecary Packages cannot be cancelled or returned once purchased. More details about our shipping and returns policy can be found at wildernorthbotanicals.com.
All of our products are handcrafted with natural plant ingredients by humans, without a production team or factory. Each ingredient can vary in color, smell, and even feel — based on harvest, region, season, environment, and more. This means our final product batches can also vary, though any differences should be subtle. We do our best to consistently use the same ingredient distributors, but are sometimes forced to use another, which can also lead to small differences. Our artisan hydrosols are likely to smell different with each distillation, which is completely normal — no two distillations are exactly the same.
We do not use any artificial fragrances, stabilizers, or dyes, so we encourage you to embrace subtle differences between batches. We know a difference can be concerning, especially when selling retail to a client, so we encourage you to be as transparent with your clients as we are with you. If some variation is a problem for you, we may not be the right fit — please consider this before accepting your spot.
All products are made in small batches and shipped super fresh. We rarely craft more than 60 units of a product at once, meaning there's heavy rotation and slim opportunity for spoilage. If you suspect an item has spoiled or has that "old crayon" smell, please reach out to explain your observations and inquire about a replacement — we inspect all returns in this case and will always let you know our findings. We stand behind our products and take freshness and quality seriously.
Certain products tend to vary in color more because of their richly pigmented ingredients: Astera Serum, Astera Balm, Primrose Cleansing Oil, Nectar Masque, Thaea Serum, Thorn Serum, Cucumber Matcha Eye Roller, Atone Cleansing Balm.
Certain products tend to vary in scent more because of their distillation, pressing process, or complex scent profiles: Hydrosols, some Hydrating Mists, Honest Elixir, Raspberry Seed Oil, Thaea Night Serum, Astera Serum.
Certain products tend to vary in texture more because of their solid lipid ingredients: Atone Cleansing Balm, Astera Balm, Nectar Balm, Lip Lusters and Luminizers.
Marissa is often in formulation and production, and may take multiple days to read your email and give a thoughtful reply. We do not have a dedicated phone or customer service number — all inquiries go through email.