For Holistic Estheticians
Ready for a backbar that's as intentional as your practice?
If you've outgrown your current backbar — or you're simply looking for something more rooted, more profitable, and more uniquely yours — this is for you.
Apply for Wholesale Partnership"We don't believe in rigid protocols or cookie-cutter treatments. We believe in whole plants, deep knowledge, and the intuition of a skilled esthetician. That's the Wilder North way." — Marissa Masterson, Founder
Why Estheticians Switch
Four things Wilder North does differently
Wild harvested & deeply New England rooted
Our hydrosols are steam distilled on our own land in Nottingham, NH using water from the natural aquifer beneath our property. Our dandelion oil is solar infused from local dandelion. Our honeys come from Vermont meadow beekeepers and three-generation family apiaries in New Zealand. These ingredients have a real story — and your clients will feel the difference.
Honeybee ingredients unlike anything else in the industry
Raw New Zealand Manuka Honey (UMF 15+), Bee Propolis, Royal Jelly, Vermont Meadow Honey infused for 6-8 weeks with healing botanicals, and concentrated honey elixirs for blemish, moisture, and calming. Most backbars don't come close to this depth. These aren't garnishes — they're the heart of our system, and they deliver results that genuinely surprise clients.
No rigid protocols. No cookie-cutter treatments.
Our blending guides, ingredient information sheets, and recipe examples give you a strong foundation — and then get out of your way. With 8 ingredient categories and 22+ apothecary items, you'll craft a completely bespoke treatment for every client, every time. No two facials will ever be the same. That's the point.
Distance-based exclusivity that protects your business
You'll be the only active Wilder North partner in your area. We don't oversaturate markets. When your clients discover Wilder North through you, they stay with you — and your investment in this backbar stays yours. This is a business decision we made deliberately, because your success is our success.
Side by Side
How Wilder North compares
| Feature | Other Apothecary Backbars | Wilder North Botanicals |
|---|---|---|
| Ingredient sourcing | Farm-sourced, often West Coast or international | ✦Wild harvested & New England rooted, aquifer-distilled hydrosols on our own land |
| Honeybee ingredient depth | Limited or none | ✦Manuka Honey UMF 15+, Royal Jelly, Bee Propolis, infused honey elixirs |
| Treatment protocols | Structured protocols with set steps | ✦Intuitive blending — no rigid protocols, full creative freedom |
| Cost per treatment mask | Varies | ✦Approximately $3–4 per mask |
| Cost per full facial | Varies | ✦Approximately $10–12 (2 masks, oil, mist, serum) |
| Partner exclusivity | Typically none | ✦Distance-based exclusivity — you're protected in your area |
| Partner community | Varies by brand | ✦27,000+ member community, Facebook group, ongoing education |
| Founder access | Rarely | ✦Direct access to Marissa — a real herbalist with 11+ years of experience |
| Retail products available | Sometimes | ✦Full retail line available at wholesale — your clients take the ritual home |
Your Margins
A luxurious facial at a price point that makes business sense
We've kept our cost per treatment intentionally low so your practice thrives. You provide the skill, the time, and the bespoke experience — our backbar is priced to make sure you profit handsomely from it.
(2 masks, cleansing oil, mist, finishing serum)
What You Receive
Everything included in your partnership
Distance-based exclusivityYou'll be the only active Wilder North partner serving your area.
Website listingFeatured as a holistic professional and stockist on wildernorthbotanicals.com.
Community exposureAccess to our 27,000+ member community for visibility and referrals.
Wholesale pricingOn all backbar and retail products — so your clients can take the ritual home.
Full Apothecary HandbookDetailed ingredient sheets, blending guides, skin condition references, and recipe examples.
Video library & educationOngoing learning resources to deepen your knowledge and confidence.
Partner communityA private network of like-minded holistic estheticians across the country.
Direct founder accessQuestions answered by Marissa — a practicing herbalist with 11+ years of formulation experience.
The Wilder North apothecary completely transformed the way I approach my facials. My clients aren't just seeing results — they're having an experience they can't stop talking about. No other backbar has given me this level of creative freedom and this kind of retail support.
— Wilder North Partner Esthetician
A note from the founder
Marissa Masterson
Founder, Wilder North Botanicals
Nottingham, New Hampshire
I built Wilder North because I believed estheticians deserved better tools — ingredients with real provenance, a system flexible enough to honor their intuition, and a business model that actually protects their investment.
If you've been working with another backbar and something has been missing — whether that's the depth of ingredients, the freedom to truly customize, or simply a brand that feels aligned with your values — I'd love for you to explore what we've built here.
We're selective about who we partner with, because we want every Wilder North esthetician to succeed. We look for licensed holistic estheticians who are passionate about truly natural treatments, curious about plants, and ready to offer their clients something genuinely bespoke.
If that's you, I think you'll feel at home here. 🌿