Artisan|Holistic|Deep Green|Solar Powered|Woman to Woman

Wholesale Exclusively
for Holistic Estheticians

A true partnership with a micro-batch botanical brand unlike any other. Hand crafted. Solar powered. New England rooted.

Now Accepting Applications · Starter to Full Apothecary Packages · Made to Order
Artisan✦Holistic✦Deep Green✦Plant-Based Medicinal✦Cruelty-Free✦Micro-Batch✦Slow Crafted✦Solar-Powered✦Woman to Woman✦ Artisan✦Holistic✦Deep Green✦Plant-Based Medicinal✦Cruelty-Free✦Micro-Batch✦Slow Crafted✦Solar-Powered✦Woman to Woman✦
Not Ready to Apply Yet?

Try Us Before You Apply

Are we right for you? You won't know unless you sample some of our hero products first — no application required.

What We Offer

Available in Any Combination
to Suit Your Needs

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Professional Apothecary Backbar

A full collection of handcrafted apothecary ingredients for crafting bespoke, custom-blended treatments in studio.

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Retail Products

Stock your retail space with Wilder North products for your clients to take home. Low minimums, unlimited earning potential.

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Backbar Sizes

Professional sizes of our retail products — purchase at wholesale pricing for your backbar without carrying full retail inventory.

Browse Product Types →
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Gua Sha Tools & Cupping Sets

Wholesale access to our rare, originally designed Gua Sha tools and cupping sets, exclusive to our partners.

Browse Beauty Tools →
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Wilder North Apothecary Collection
2026 Apothecary Package

Made to Order.
Limited Availability.

View Package Contents
The Brand You're Partnering With

Deep Green. Intentionally Small.
Deeply Botanical.

Wilder North Botanicals is a deep green collection of artisan skin care created for estheticians and customers seeking the most natural and holistic skin remedies. We don't use highly processed ingredients or performance-enhancing additives.

We source bio-regionally whenever possible. Many of our whole plant ingredients are grown throughout New England, including our own micro-garden here in Nottingham, NH.

We are one of the few holistic skin care lines to offer the stellar combination of deep green retail products, backbar sizes, a full apothecary-style collection, and professional beauty tools.

"What I love about having an apothecary product line is having every ingredient I need for your skin right at my fingertips. Most product lines come with premixed formulations — but there's a lack of customization. Now I can choose out of 22 apothecary items which formulation is going to be best for you."
— Jen, Love & Esthetics
Wilder North Backbar
The Apothecary Backbar

What Facial Components Are Supported?

Cleansing

Custom cleansing oils, cleansing balms, powdered cleansers and milk cleansers to address various skin concerns while purifying.

Masks

The most diverse component — honey based, water based, oil based, and botanical additions for fully customized results.

Hydration

Via hydrosols, herbal steam, compress, and honey humectants for deep, lasting hydration.

Oil Massage

Plant-infused oils suitable for facial massage, neck/shoulder, lymphatic drainage, and gua sha work.

Exfoliation

Physical using clays and friction; chemical using gentle fruit enzymes — never harsh, always botanical.

Scalp Treatment

Nourishing scalp oils, hydrosols, and copper combs for a complete head-to-toe holistic ritual.

From the Founder

A Woman to Woman Brand

Our partners have gracefully delved into our deep green waters. These women have embraced the plants and tapped into their intuition, taking the path less traveled — hand blending treatments on the spot, painstakingly purifying, and relishing the aftermath of a truly plant-based facial.

These practitioners take the scenic route because they know each client is seeking the most restorative experience, going far beyond skin care. They know that only the offer of Nature + Touch can transport us from our chaotic state into a parasympathetic state that we so desperately need.

Topical skin care should never be considered a bandaid or an instant "fix" — it's a method to profoundly support and actively promote skin's health. Holistic Skin Care is all about our bio-individuality. What holistically formulated topical products do is support our unique, individual, biological makeup, promoting the wellness of our systems and functions. We think of holistic skin care as a tool to reach peak performance. It's all about individuality and the plants.

Our products are hand crafted in micro-batches with high vibrational ingredients, often sourcing whole botanicals locally from regenerative herb farms. The intrinsic energy of the sun, soil and rain which gave bloom to each precious plant, the bees and butterflies whom pollinated, the loving hands of those whom harvested the leaves, fruit and blooms, the intention of past generations whom plucked these plants to heal loved ones — these ingredients have a vibration that no synthetic ingredient could dream of.

As a Woman to Woman brand, we love developing relationships and working with you to customize your offerings. Thank you for understanding that we are a micro-business and work to serve you faithfully, intentionally, and methodically.

Naturally Yours,
Marissa Masterson, Founder

Marissa Masterson, Founder
Maggie McCoy, Owner and Esthetician at Tèrme Holistic Esthetics
Practitioner Spotlight
"When opening Tèrme Holistic Esthetics, one of the main “must haves” for me was to partner with Wilder North Botanicals. I had had the pleasure of experiencing a few of her products before and it only took those few products (it really would have only taken one product) to make such a lasting impact. I knew I couldn't open my doors without Wilder North Botanicals by my side, especially when I wanted my clients to experience the highest quality products in every way. Bringing Wilder North's apothecary into my treatment room has been the best decision I've made.

Having the versatility for each client who gets a treatment from me is such a game changer for not only the client but also for keeping my creative brain forever creating. The clients know the difference from the texture to the scent—they are overwhelmed with joy when anything from this collection graces their faces. One of the best things about all of the products is the potency!! Because of this potency, clients leave with results after just one facial—you can literally see their skin transforming before your eyes!

As a practitioner in an industry that overuses the term “custom facial,” it is with deep honor that Wilder North allows me to reclaim that term and truly present clients with a one of a kind, custom experience. I have never looked back after WNB graced my shelves. As long as the doors of Tèrme are open, it is my mission that each client leaves knowing they received a custom treatment with the highest quality products around and it's all thanks to Wilder North Botanicals."
Maggie McCoy Owner and Esthetician, Tèrme Holistic Esthetics
Partner Spotlight

"When my Apothecary Package arrived, I felt like a kid at Christmas. When clients come in, they are instantly drawn to the beautiful packaging and curious about my custom treatments. What I am offering is something truly unique and special — it makes me stand out amongst other estheticians."

Alexis Ivanova · Kopriva Skin Studio

Partnership Benefits

What You Gain as a Partner

Our Philosophy Brand FAQ Switching to Wilder North Apothecary Story
Who We Partner With

Are You a Good Fit?

We are not accepting applications from stores or boutiques at this time. We WILL accept applications from independent holistic estheticians and practices / small spas of 3 or fewer skin care practitioners. We do not partner with estheticians who have their own skin care line. USA only.

Already using another apothecary backbar? You're welcome here. Many of our partners come to us from other apothecary systems and already know how to work intuitively with raw ingredients. We simply ask that you're ready to re-order consistently, since our apothecary is made fresh in micro-batches and priced around regular replenishment.

Our Requirements
  • Be a Licensed Holistic Esthetician with experience and training or certification in holistic esthetics/analysis — OR a Licensed Esthetician currently enrolled in holistic esthetics education. Holistic esthetics experience is a must. You must be licensed.
  • Consider if you are ready to go all-in with an apothecary style backbar and/or truly natural treatments
  • Hold experience and education in holistic esthetics, holistic skin analysis & holistic modalities (facial massage, cupping, gua sha, vodder, reflexology, etc.) OR be currently enrolled in holistic courses
  • Be confident and self-motivated to learn and experiment with the products on your own, without training. We do not believe in product protocols for holistic products.
  • Consistently perform initial holistic consultations and intake forms for all new clients
  • Work and reside within the United States
  • Be primarily focused on skin, rather than waxing, lashes or other aesthetics
  • Have an active or blooming client book of women who would benefit from and appreciate our products
  • Have positive client reviews online and a meaningful social media presence
  • Have a deep understanding of holistic esthetics, botanical products, intuitive skin care and holistic lifestyle
  • Have a passion for plant-based ingredients and a desire to continue learning
  • Be comfortable using your intuition to craft bespoke treatments using our ingredient collection
  • Have the need and ability to restock bi-monthly, or at minimum quarterly
  • Have tried and tested our products
  • Understand that our products are artisan and micro-batch, intended for intuitive use
  • Understand that we make slow skin care and have a slower fulfilment process than large brands
  • Have read and understood our FAQ
Quick Links
→ Philosophy → Brand FAQ → Apothecary Story → Wholesale Policies → Stockist Exclusivity
Already Sampled Us?

If you've tried the products and know we're a fit, you're ready to apply.

Apply for Wholesale Access
Investment & Order Commitments

Transparent Pricing,
Real Partnership

2026 Opening Apothecary Package

Optional — not required to join wholesale · Our most comprehensive package

Including over $2,000 worth of retail products to offer your clients. One package per treatment room — cannot be shared between rooms. Ordering the package gives you access to re-order à la carte.

$3,800valued at over $8,000
View Full Contents

Prefer to build up gradually? Every tier below includes the full 29-ingredient Apothecary Collection — the difference is how much of your backbar and retail shelf comes ready to use on day one. These packages are not always available and are subject to price change.

Not ready for a full Apothecary tier? See our Small Backbar Package and other lighter starting points →

Opening Apothecary Package

For practitioners building their backbar as they grow

$1,564
Ingredients Only — 29 Items
  • All 29 Apothecary Ingredient Compounds, including 3 seasonal Artisan Hydrosols or Hydrating Mists
  • Full access to the Practitioner Hub — Education Series and Bespoke Facial Series
  • Digital handbook for crafting bespoke treatments on the spot
  • Physical Apothecary Handbook and Partner Handbook
  • Access to the Pro Facebook Group
  • Access to the video library
  • Shipping and signature confirmation included (ships in 4–5 boxes)
Opening Order Minimum
$500

After your discount. May consist of packages, backbar, apothecary package or retail — in any combination.

Re-Order Minimum
$350

After your discount. Monthly re-ordering is encouraged. Quarterly re-ordering is required to maintain your wholesale account.

Free Shipping Threshold
$500

Free shipping on wholesale orders of $500+ after discounts, to recipients within the United States only.

Wholesale accounts must be applied for and approved prior to ordering. A store account and wholesale activation must be in place before placing an order. All wholesale orders are placed via our website and fully paid prior to shipment. We do not offer net payment terms, payment plans or credit. Most wholesale orders ship within 3 weeks. Apothecary Packages may take up to 4 weeks. Wholesale orders are final sale. Apothecary Packages may not be cancelled, returned or exchanged.
Ready to Partner

Proceed with Your Application

Applications are reviewed individually. If approved, you'll hear from us by email with next steps.

Apply for Wholesale Access