These are not marketing pillars. They are the convictions behind every ingredient we source, every batch we make, and every bottle that leaves our studio.
Our formulas are not assembled from isolated actives. They begin as living plants — whole flowers, roots, leaves, and seeds slow-infused into the finest carrier oils we can source. That process preserves the full biological complexity of the plant: its co-factors, enzymes, and phytonutrients working in relationship with one another exactly as nature designed.
Synthetic formulas can replicate a molecule. They cannot replicate aliveness. Living Formulas is our commitment to never reducing a plant to a single extracted compound — and to never delivering to your skin anything less than the whole.
The plants of northeastern North America are not gentle. They endure hard winters, thin soils, and radical seasonal swings — and in doing so, they develop a medicinal density that plants grown in easy climates simply do not possess. We source from regenerative farms in Vermont and Maine, and from our own micro-garden in Nottingham, NH.
We call this Elemental Botanicals: ingredients shaped by the elements themselves. Cold-forged botanicals carry a potency that is earned, not manufactured. The land is not backdrop here — it is ingredient.
"The intrinsic energy of the sun, soil and rain which gave bloom to each precious plant — these ingredients have a vibration that no synthetic ingredient could dream of."— Marissa Masterson, Founder & Formulator
Your skin is not a problem to be solved. It is a living ecosystem — home to billions of microorganisms that protect, regulate, and communicate on your behalf. Conventional skin care, with its surfactants, synthetic preservatives, and foaming agents, disrupts this ecosystem daily. We don't.
Every formula we make is designed around one principle: do not harm what is already working. No synthetic fragrance. No foaming agents. No harsh exfoliants. Only ingredients that work with your skin's biological intelligence, not against it.
Skin care is not only biochemistry. It is also scent, texture, warmth, and the quiet ritual of tending to yourself. Our products are formulated to engage all of your senses — the earthy depth of a botanical serum, the cool silk of a hydrosol mist, the grounding weight of a balm pressed into winter skin.
We believe the sensory experience of using a product is itself therapeutic. The parasympathetic response triggered by botanical scent, by slow intentional touch, by a moment of stillness — this is not luxury. It is biology. It is medicine. It is what we make.
Wilder North's relationship with the hive runs deep. Our founder grew up surrounded by her grandfather's bees — and that heritage lives in our formulas. Raw Manuka honey, royal jelly, bee propolis, beeswax, and honeybee pollen appear across our line not as trend ingredients, but as a living inheritance.
Bees are also the reason our botanicals exist. Every plant we infuse was pollinated. We source our honey from Granite State Apiaries here in Nottingham, NH, and we actively advocate for pollinator health — because without the bees, there are no botanicals, and there is no Wilder North.
Every product is made by hand in our solar-powered studio in Nottingham, New Hampshire. We run on the sun. We distill our hydrosols using solar energy. We make in micro-batches — not for marketing reasons, but because small batches allow the care, attention, and intention that large-scale production cannot.
We are committed to staying small. Small means every bottle is touched by the hands of the person who formulated it. Small means we know exactly what went into every batch. Small means the craft is never sacrificed for volume. Solar Apothecary Craft is our promise that the method matters as much as the ingredients.
Wilder North is carried by a network of holistic estheticians across approximately 25 states — practitioners who have chosen our products not because of a sales incentive, but because they work. These women have built their practices around the most botanically alive, intuitively applied treatments available, and they have chosen us as their backbar.
Practitioner trust is our most meaningful credential. It means our formulas hold up under professional scrutiny, perform reliably across diverse client skin types, and align with the deepest values of the holistic esthetics community. We are honored to be in the treatment rooms of the women who have dedicated their practice to the plants.
Every product we make is an expression of these seven beliefs. Read our full philosophy or explore the collection.
Our Full Philosophy Shop the Collection