For Wholesale Partners

Stockist Exclusivity Policy

Distance-based protection — to preserve the integrity, success, and competitive edge among our partners and the brand. Our partners are our top priority.

At a Glance

Protection Radius: 1 active partner/business per 20-minute driving radius with less than 10,000 population density
Grace Period: First 6 months of partnership — protected regardless of ordering frequency
Active Requirements: Quarterly re-ordering of BOTH Backbar and Retail (at least 6 retail units) after the grace period, plus monthly social media marketing
Dropship Orders: Do not count toward minimums

Exceptions apply — see below. Always reach out with questions about ordering frequency or your protected area.

Marketing Your Partnership

It is important to market your Wilder North products on social media at least once per month to bolster your sales goals and meet minimums. Active marketing of your business is important for success. Our customers seek practitioners who both offer Wilder North facials and take-home products.

Distance-Based Protection

While we believe there is enough space and clientele for everyone, we respect the importance of a buffer between stockists who offer Wilder North Botanicals skin care. Wilder North shall not sell skin care to more than one stockist within a 20-minute radius with less than 10,000 population density, while the stockist is "active" (see exceptions).

When a stockist becomes "inactive," we reserve the right to sell to another partner within the 20-minute radius. New incoming partners in this case will be informed that there is already another partner in their area. Any new partner accepting a spot in this case waives the protection.

Grace Period & Partner Status

The Grace Period

The first 6 months of partnering with Wilder North is an acclimation period, when you will familiarize yourself with the products, test them on clients, and create your services. You are protected with stockist exclusivity during this time, regardless of ordering frequency. Re-ordering of both Retail AND Backbar must happen at least quarterly (every 3 months) after the 6-month mark of partnership. Retail must be at least 6 units.

"Active"

The partner consistently re-orders both Backbar AND Retail quarterly after 6 months of partnership, including at least 6 units of retail. The partner markets our products on social media at least once monthly.

"Inactive"

The partner has stopped ordering Retail or Backbar quarterly and is beyond the 6-month grace period. We remain partners but reserve the right to partner with another stockist in your radius.

Hiatus

In some cases, such as maternity leave or medical leave, you may notify us and we will be happy to hold your spot. Please reach out!

Exceptions

Beauty tools — we offer tools to everyone regardless of region or distance.
Faire products — the 2 skin products we offer on Faire, Astera Serum and Boreala Hydrating Mist.
Non-partner estheticians who use only a fraction of our products by ordering via retail.
Two stockists within a 20-minute driving radius — we will assess whether an exception is reasonable, given the geographical locations and populations. We will often approve an exception if there is a combined population of more than 10,000 across both locations. Case by case.
Lapsed ordering — when a stockist lapses in ordering retail or stocking backbar for more than 3 months.
Moving your business — please notify us if you are moving so we can accommodate you.

Get in Touch

We encourage open communication — always reach out to us if you have questions about ordering, stockist exclusivity, ordering frequency, or any other concerns.

info@wildernorthbotanicals.com