Series Three
Attracting the right clients, choosing a brand you can actually trust, explaining what you do with real confidence, selling without discomfort, and building the support system that makes all of it sustainable. Five modules, none of it covered in esthetics school.
Module One
Why generic marketing advice fails a holistic practice, the three channels that actually work, and how to engineer word of mouth on purpose.
Module Two
A four-question framework for vetting a wholesale partner, the red flags that predict regret, and why real trust builds over time.
Module Three
Why the word has been diluted into meaninglessness, a one-sentence framework that actually lands, and a script for every kind of client.
Module Four
Why retail recommendation feels uncomfortable, the reframe that fixes it, and how to handle hesitation during a product transition.
Module Five
The real cost of solo-practice isolation, what community actually solves, and why we built the Wilder North Facebook group.