Wilder North Botanicals · Practitioner Program
The Apothecary Backbar
A financial case for the bespoke botanical facial
Profit Potential
Profit up to $18,991.00
from a single apothecary backbar package
Up to 96 bespoke 90-minute facials — before a single reorder
The Investment
$3,800
Total package price — apothecary, premade backbar, tools, retail & shipping
96
Bespoke facials supported by the consumable backbar, using two rotating masks per session
$1,191
Profit earned back from reselling the included retail product alone
What She Can Charge
| Facial Price |
Service Revenue
(× 96 facials) |
+ Retail Profit |
Total Return |
Net Profit |
ROI |
| $175 |
$16,800 |
$1,191 |
$17,991 |
$14,191 |
373% |
| $200 |
$19,200 |
$1,191 |
$20,391 |
$16,591 |
437% |
| $225 |
$21,600 |
$1,191 |
$22,791 |
$18,991 |
500% |
Why 96 facials, not fewer? The backbar includes multiple treatment bases, honey bases, masks, oils, and enhancement powders — she rotates between them rather than repeating the same product every visit. The true limit is set by the categories with the least combined volume: honey bases and compress herbs.
Wilder North Botanicals
Wilder North Botanicals · Practitioner Program
Monthly Earning Potential
What a consistent practitioner schedule looks like month to month
Each 90-minute bespoke facial draws from the full apothecary — cleanse, exfoliate, two rotating masks (a clay-based treatment and a nourishing honey-based treatment), a warm herbal compress, massage oil, finishing serum, and an occasional finishing balm — giving every client session a genuinely custom, ingredient-rich experience for an average product cost of about $10.93 per facial.
Two Realistic Schedules
3 Facials / Day · 5 Days / Week · 60 facials/month
| Facial Price | Monthly Revenue | Monthly Product Cost | Monthly Profit |
|---|
| $175 | $10,500 | $656 | $9,844 |
| $200 | $12,000 | $656 | $11,344 |
| $225 | $13,500 | $656 | $12,844 |
4 Facials / Day · 5 Days / Week · 80 facials/month
| Facial Price | Monthly Revenue | Monthly Product Cost | Monthly Profit |
|---|
| $175 | $14,000 | $874 | $13,126 |
| $200 | $16,000 | $874 | $15,126 |
| $225 | $18,000 | $874 | $17,126 |
The takeaway: even at a conservative 3 facials a day, a practitioner could clear more in monthly profit from bespoke facials alone than the entire apothecary package cost — every single month.
Wilder North Botanicals
Figures reflect product cost only and are estimates based on typical rotation across the apothecary package. They do not include the esthetician's own labor, rent, licensing, or other business operating expenses. Actual results will vary by market, pricing, and schedule.
Wilder North Botanicals · Practitioner Program
Apothecary Backbar — Product Cost Breakdown
Wholesale price (after discount), size, and cost per serving for every item
Oils
| Item | Wholesale Price | Size | Serving Size | Servings | Cost / Serving |
|---|
| Dandelion Oil (Jojoba) | $35.00 | 100ml Dropper | 1/2 tsp | 40 | $0.88 |
| Frankincense Oleoresin Oil (Argan & Marula) | $85.00 | 100ml Dropper | 1/2 tsp | 40 | $2.13 |
Treatment Bases
| Item | Wholesale Price | Size | Serving Size | Servings | Cost / Serving |
|---|
| Colloidal Oat Apothecary Powder | $40.00 | 400ml | 1 tsp | 96 | $0.40 |
| Coconut Oat Milk Apothecary Powder | $40.00 | 400ml | 1 tsp | 96 | $0.40 |
| Blue Cambrian Clay with Blue Tansy | $53.00 | 250ml | 1 tsp | 48 | $1.10 |
| Glacial Clay with Frankincense Resin | $70.00 | 250ml | 1 tsp | 48 | $1.50 |
Honey Bases
| Item | Wholesale Price | Size | Serving Size | Servings | Cost / Serving |
|---|
| Manuka Honey Apothecary Nectar (bee propolis) | $75.00 | 250ml | 1 tsp | 48 | $1.56 |
| Solar Bee Apothecary Nectar (royal jelly) | $50.00 | 250ml | 1 tsp | 48 | $1.04 |
Extract Gels (house-crafted glycerite, pump bottle)
| Item | Wholesale Price | Size | Serving Size | Servings | Cost / Serving |
|---|
| Exfoliating Enzyme Extract Gel (Renewal/Brighten) | $47.00 | 100ml pump | 1/2 tsp | 96 | $0.49 |
| Hydrating Gel (Hyaluronic acid alternative) | $47.00 | 100ml pump | 1/2 tsp | 96 | $0.49 |
| Rooibos Tea Extract (Pro-Age/Antioxidant) | $42.00 | 100ml pump | 1/2 tsp | 40 | $1.05 |
Enhancement Honey Elixirs (slow-infused honeys with hydrosols)
| Item | Wholesale Price | Size | Serving Size | Servings | Cost / Serving |
|---|
| Calm Chamomile Elixir (Soothe) | $40.00 | 100ml jar | 1/2 tsp | 96 | $0.42 |
| Moisture Elixir (Moisturize) | $40.00 | 100ml jar | 1/2 tsp | 96 | $0.42 |
| Blemish Elixir (Heal/Clarify) | $40.00 | 100ml jar | 1/2 tsp | 96 | $0.42 |
Enhancement Oil Elixirs (concentrated herbal infusions)
| Item | Wholesale Price | Size | Serving Size | Servings | Cost / Serving |
|---|
| Lymphatic Support Apothecary Oil Elixir | $35.00 | 30ml | 5-6 drops | 98-118 | $0.30-0.36 |
| Respite Apothecary Oil Elixir | $25.00 | 30ml | 5-6 drops | 98-118 | $0.21-0.26 |
| Fortify Apothecary Oil Elixir | $25.00 | 30ml | 5-6 drops | 98-118 | $0.21-0.26 |
Enhancement Powders
| Item | Wholesale Price | Size | Serving Size | Servings | Cost / Serving |
|---|
| Soothing Herbals Apothecary Powder | $65.00 | 100ml jar | 1/4 tsp | 96 | $0.68 |
| Brightening Apothecary Powder | $35.00 | 100ml jar | 1/4 tsp | 96 | $0.36 |
| Matcha Greens Apothecary Powder | $35.00 | 100ml jar | 1/4 tsp | 96 | $0.36 |
| Antioxidant Berry Apothecary Powder | $45.00 | 100ml jar | 1/4 tsp | 96 | $0.47 |
| C Fruit Enzymes Apothecary Powder | $45.00 | 100ml jar | 1/4 tsp | 96 | $0.47 |
| Double Rose Apothecary Powder | $55.00 | 100ml jar | 1/4 tsp | 96 | $0.57 |
| Multi-Mushroom Apothecary Powder | $60.00 | 100ml jar | — | — | — |
Compress / Poultice Herbs
| Item | Wholesale Price | Size | Serving Size | Servings | Cost / Serving |
|---|
| Respite Apothecary Herbs | $50.00 | 250ml jar | 1 tsp | 48 | $1.04 |
| Fortify Apothecary Herbs | $50.00 | 250ml jar | 1 tsp | 48 | $1.04 |
continued on next page →
Wilder North Botanicals · Practitioner Program
Product Cost Breakdown (continued)
Artisan Hydrosols (you receive 3, seasonal & subject to change)
| Item | Wholesale Price | Size | Serving Size | Servings | Cost / Serving |
|---|
| Hydrosol 1 (e.g. cucumber, frankincense, strawberry) | $45.00 | 200ml mist | 6 sprays | ~185 | $0.24 |
| Hydrosol 2 | $45.00 | 200ml mist | 6 sprays | ~185 | $0.24 |
| Hydrosol 3 | $45.00 | 200ml mist | 6 sprays | ~185 | $0.24 |
Cleansers
| Item | Wholesale Price | Size | Serving Size | Servings | Cost / Serving |
|---|
| Primrose Wildbiome Cleansing Oil | $62.00 | 100ml pump | .5-1 pump | 48-96 | $0.65-1.30 |
| Melina Enzymatic Cleansing Oil | $62.00 | 100ml pump | .5-1 pump | 48-96 | $0.65-1.30 |
| Atone Cleansing Balm | $68.00 | 50ml jar | 1/4 tsp | 80 | $0.85 |
Body Oils
| Item | Wholesale Price | Size | Serving Size | Servings | Cost / Serving |
|---|
| Lunaflora Body Oil | $73.00 | 200ml pump | 1-2 pumps | 48-96 | $1.45-2.90 |
| Boswellia Body Oil | $73.00 | 200ml pump | 1-2 pumps | 48-96 | $1.45-2.90 |
Finishing Serums
| Item | Wholesale Price | Size | Serving Size | Servings | Cost / Serving |
|---|
| Honest Elixir Pro-Age Plant Essences | $91.67 | 100ml | 5-6 drops | 98-118 | $0.24-0.28 |
| Astera Sensitive Serum | $123.33 | 100ml | 5-6 drops | 98-118 | $0.24-0.28 |
| Thorn Day Serum | $138.33 | 100ml | 5-6 drops | 98-118 | $0.24-0.28 |
| Sativa Nourishing Serum (fragrance-free) | $86.67 | 100ml | 5-6 drops | 98-118 | $0.24-0.28 |
Specialty Oils
| Item | Wholesale Price | Size | Serving Size | Servings | Cost / Serving |
|---|
| Flow & Glow Lymphatic & Immunity Support | $38.00 | 30ml dropper | 5-6 drops | 98-118 | $0.24-0.28 |
| Herbal Roots Nourishing Oil | $51.00 | 100ml pump | 1-2 pumps | 48-96 | $1.45-2.90 |
Finishing Balms
| Item | Wholesale Price | Size | Serving Size | Servings | Cost / Serving |
|---|
| Nectar Balm | $48.50 | 50ml jar | 1/8 tsp | 80 | $0.61 |
Wilder North Botanicals
Figures reflect product cost only and are estimates based on typical rotation across the apothecary package. They do not include the esthetician's own labor, rent, licensing, or other business operating expenses. Actual results will vary by market, pricing, and schedule.